Corporate Governance, Public Governance, Identity, Brand, Image and Reputation

Zalfa Laili Hamzah (), Noor Adwa Sulaiman () and Maria Mohd Ismail ()
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Zalfa Laili Hamzah: Universiti Malaya, Faculty of Business and Economics
Noor Adwa Sulaiman: Universiti Malaya, Faculty of Business and Economics
Maria Mohd Ismail: Universiti Malaya, Faculty of Business and Economics

Chapter 2 in Concepts of Corporate Governance and Public Governance, 2026, pp 9-33 from Springer

Abstract: Abstract This chapter presents briefly about meaning of corporate governance, public governance, identity, brand, image and reputation. The concept of governance as a multidimensional concept rooted in accountability, transparency, participation, efficiency, and the rule of law. It distinguishes between corporate governance directing and controlling companies to balance shareholder and stakeholder interests. The chapter also introduces public governance, which manages laws, policies, and public resources to serve the common good. The chapter discusses the evolution of corporate governance from shareholder protection to strategic management, risk mitigation, and sustainable performance. Next, a brief definition of public governance is presented and the role of digital transformation, which enhances service delivery, citizen engagement, and transparency. Importantly, we will understand that interrelated concepts of identity, brand, image and reputation as strategic assets for building legitimacy and trust in the application of governance concepts. The chapter also explains briefly the role of digital and its impact on the organisations in private, companies and organisations in public entities. The digitalisation reshapes governance through real-time reporting, online engagement, and data-driven decision-making, while also raising challenges in ethics, security, and sustainability. It concludes that governance excellence, combined with strong identity and branding, is vital for resilient, future-ready organisations in a fast-changing digital era.

Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-95-2449-5_2

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DOI: 10.1007/978-981-95-2449-5_2

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