Pre-Seed to Seed—Early-Stage Strategies

Timothy Hor (), Dimo Dimov (), Georges Romme () and James Skinner ()
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Timothy Hor: RMIT University, School of Management
Dimo Dimov: University of Bath, School of Management
Georges Romme: Eindhoven University of Technology, Industrial Engineering & Innovation Sciences
James Skinner: University of Newcastle Australia, Newcastle Business School

Chapter Chapter 12 in Startup Fundraising Decoded, 2026, pp 313-323 from Springer

Abstract: Abstract If you’re moving from pre-seed toward seed, this chapter urges you to treat fundraising as a strategic design choice, not a reflex: get clear early on whether your business genuinely requires venture capital, build investment readiness from day one by prioritizing revenue, traction, and the few metrics seed investors actually care about, and use bootstrapping or alternative funding (angels, accelerators, grants, crowdfunding, revenue-based finance) to strengthen fundamentals and preserve equity where possible. The founders who transition successfully focus less on perfect pitch decks and more on demonstrating a working business, build investor relationships long before they need capital, raise only what’s required to hit the next value-creating milestone, and let legitimacy, proof points, and strategic alignment with macro trends pull investors in—reinforcing that capital follows progress, and fundraising is a means to building a durable business, not the goal itself.

Date: 2026
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DOI: 10.1007/978-981-95-5597-0_12

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