Seed to Series A—Scaling Up

Timothy Hor (), Dimo Dimov (), Georges Romme () and James Skinner ()
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Timothy Hor: RMIT University, School of Management
Dimo Dimov: University of Bath, School of Management
Georges Romme: Eindhoven University of Technology, Industrial Engineering & Innovation Sciences
James Skinner: University of Newcastle Australia, Newcastle Business School

Chapter Chapter 13 in Startup Fundraising Decoded, 2026, pp 325-353 from Springer

Abstract: Abstract If you’re preparing to raise Series A, this chapter’s message is blunt but empowering: this is no longer about vision—it’s about proof that your business scales. Series A investors expect clear product–market fit, predictable and repeatable growth, strong unit economics (especially revenue, LTV:CAC, retention, and growth efficiency), a team that can scale beyond founder-led execution, and operational systems that won’t break under growth. The most successful founders treat their seed round as a mandate to build Series A metrics, time the raise around momentum (not runway panic), run a disciplined, milestone-driven fundraising process, and mobilize existing investors as advocates—while evolving their narrative from possibility to execution and using genuine traction to create investor urgency. Crossing Series A isn’t just raising capital; it’s proving you can turn money into sustained, scalable growth.

Date: 2026
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DOI: 10.1007/978-981-95-5597-0_13

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