Understanding the Digital Economy

David Vander (), Rahat Munir () and Stephen Brammer ()
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David Vander: Macquarie University
Rahat Munir: Macquarie University
Stephen Brammer: University of Bath, School of Management

Chapter 1 in Digital Economy Dynamics, 2026, pp 1-13 from Springer

Abstract: Abstract Strategy scholarship needs to evolve to maintain relevancy in the digital economy. Strategy development and execution have been indelibly impacted by the digital economy primarily due to low barriers to entry, low capital requirements and high-speed execution for new business ventures (von Briel et al., 2018).

Date: 2026
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DOI: 10.1007/978-981-95-7397-4_1

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