The Dark Horse of New Tracks and the Life-Death Cycle

Xinwei Cao ()
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Xinwei Cao: Jiangnan University

Chapter Chapter 2 in Modern Business Management, 2025, pp 13-22 from Springer

Abstract: Abstract This chapter introduces the biological concept of the “Lifespan-Heartbeat Hypothesis” and connects it to business. It discusses how companies, like animals, have a limited lifespan dictated by their “heartbeat” or business growth rate. Some companies may have short bursts of success and fade, while others evolve more gradually, suggesting that a company’s ability to survive depends on how well it manages its growth and strategic shifts over time.

Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-96-0594-1_2

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DOI: 10.1007/978-981-96-0594-1_2

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