Evaluation of AI for Strategic Communication Practices and Continuous Improvement

Karen E. Sutherland ()
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Karen E. Sutherland: University of the Sunshine Coast

Chapter Chapter 11 in Artificial Intelligence for Strategic Communication, 2025, pp 335-374 from Springer

Abstract: Abstract EvaluationEvaluation is a fundamental part of the strategic communication process to measure campaign performance, to better understand target audiences and to support continuous improvementContinuous improvement (Buhmann and Likely, The International Encyclopaedia of Strategic Communication 1:625–640, 2018; Macnamara, International Journal of Strategic Communication 12:180–195, 2018; Mahoney, J. (2023). Strategic Communication: Campaign Planning. Routledge.).

Date: 2025
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DOI: 10.1007/978-981-96-2575-8_11

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