Decision-Making with the Intuitive Mind

Yoshiteru Nakamori ()
Additional contact information
Yoshiteru Nakamori: Japan Advanced Institute of Science and Technology

Chapter Chapter 2 in Sensible Decision-Making, 2025, pp 57-105 from Springer

Abstract: Abstract This chapter highlights the essential role of intuition and emotion in decision-making, emphasizing how sensory input and affective processes shape judgments. After exploring how human sensibility influences decision-making, it explains Affective Engineering and Emotional Design, which have gained significant attention in industry for their ability to harness human sensibility to create impactful products and services. The chapter then introduces the possibility model for quantifying emotional and intuitive factors and provides methods for integrating partial evaluations through tools such as ordered weighted averaging operators and non-additive measures.

Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-96-6811-3_2

Ordering information: This item can be ordered from
http://www.springer.com/9789819668113

DOI: 10.1007/978-981-96-6811-3_2

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().