Typical Cases of E-commerce Logistics

Yong Pan
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Yong Pan: Henan University of Economics and Law

Chapter 28 in Handbook of E-commerce in China, 2025, pp 491-535 from Springer

Abstract: Abstract There are a variety of typical models and successful cases in the field of e-commerce logistics. Different logistics strategies are used to help e-commerce platforms improve operational efficiency, optimize customer experience, and promote business growth. This section, in the format of a case analysis, first elaborates on several major e-commerce logistics models, including the self-built logistics model (exemplified by JD), the alliance logistics model (exemplified by Alibaba), the live commerce logistics model (exemplified by TikTok), the integrated warehouse-and-delivery logistics model (exemplified by Freshippo), and the instant retail logistics model (exemplified by Meituan). Finally, it also introduces other representative cases from technology-driven enterprises such as Shopee, Temu, and SHEIN.

Keywords: Supply chain; Logistics mode; Oversea location; New retail (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1007/978-981-96-7629-3_28

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