Relevant Research of Rural E-commerce

Shengyu He, Zhenjun Zhao and Si Li
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Shengyu He: Xichang University
Zhenjun Zhao: Xichang University, School of Economics and Management
Si Li: Xichang University, School of Economics and Management

Chapter 34 in Handbook of E-commerce in China, 2025, pp 751-768 from Springer

Abstract: Abstract The chapter reviews relevant research on rural e-commerce. It begins by examining the definition of rural e-commerce and outlining its main functions. Next, the chapter analyzes the key factors influencing the development of rural e-commerce. Finally, the chapter discusses the main challenges currently faced by rural e-commerce.

Keywords: Rural e-commerce; Definition; Function; Influencing factors (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1007/978-981-96-7629-3_34

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