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Development of Rural Electricity Supplier Industry

Shengyu He, Zhenjun Zhao and Si Li
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Shengyu He: Xichang University
Zhenjun Zhao: School of Economics and Management, Xichang University
Si Li: School of Economics and Management, Xichang University

Chapter 36 in Handbook of E-commerce in China, 2025, pp 785-792 from Springer

Abstract: Abstract The chapter delves into the historical evolution of the rural e-commerce industry, dividing its growth into three distinct stages. Beginning with the nascent “Stage of Agriculture-related E-commerce (1994–2004),” then examines the “Stage of E-commerce of Agricultural Products (2005–2012)”, finally, it analyzes the transformative “Stage of Rural E-commerce (2013 to present).” The chapter provides a comprehensive understanding of the key trends, opportunities, and challenges that have shaped, and continue to shape, the rural e-commerce landscape in China.

Keywords: Rural E-commerce; Development; Stages of Growth (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-96-7629-3_36

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DOI: 10.1007/978-981-96-7629-3_36

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