Rural E-commerce Professional Construction and Personnel Training

Shengyu He, Zhenjun Zhao and Si Li
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Shengyu He: Xichang University
Zhenjun Zhao: Xichang University, School of Economics and Management
Si Li: Xichang University, School of Economics and Management

Chapter 37 in Handbook of E-commerce in China, 2025, pp 793-797 from Springer

Abstract: Abstract The chapter explores the emergence of rural e-commerce majors in both undergraduate and vocational institutions, highlighting their curriculum focus on practical skills like agricultural product marketing, online store management, data analysis, and new media operation. It emphasizes the importance of practical training through internships, industry collaborations, and entrepreneurial support to equip graduates with the skills needed to thrive in this evolving sector. The chapter concludes by advocating for continued government, academic, and industry collaboration to ensure rural e-commerce education remains relevant and effective in meeting the evolving demands of China’s rural economy.

Keywords: Rural e-commerce; Professional development; Personnel training; Curriculum development (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-96-7629-3_37

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DOI: 10.1007/978-981-96-7629-3_37

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