Overview of Rural E-commerce

Wenli Li () and Ying Li ()
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Wenli Li: Dalian University of Technology
Ying Li: Dalian University of Technology, School of Economics and Management

Chapter 43 in Handbook of E-commerce in China, 2025, pp 865-900 from Springer

Abstract: Abstract In recent years, with the application and popularization of technologies such as the Internet and mobile communications, as well as the advancement of rural informatization, my country’s rural e-commerce has developed rapidly, which not only directly promoted the development of the rural economy and helped farmers increase their income and become rich, but also effectively promoted the realization of rural revitalization goals. Through the study of this chapter, readers can have a preliminary understanding of rural e-commerce and lay a foundation for subsequent learning.

Keywords: Overview of rural e-commerce; Support policies for rural e-commerce; Rural e-commerce entrepreneurship (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1007/978-981-96-7629-3_43

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