Rising Titans: Unveiling the Enduring Foundations of Global Cosmetic Leaders

Young Won Park () and Paul Hong ()
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Young Won Park: Saitama University
Paul Hong: The University of Toledo

Chapter Chapter 2 in Cosmetics Marketing Strategy in the Era of the Digital Ecosystem, 2024, pp 23-45 from Springer

Abstract: Abstract In this chapter, we embark on a historical journey through the evolution of major cosmetic companies, starting with their foundations and early innovations. This chapter delves into the personal stories of visionary founders like Helena Rubinstein, Max Factor, Madam C. J. Walker, and Eugène Schueller, whose pioneering efforts laid the groundwork for today's beauty industry. We explore their initial product offerings, which were groundbreaking for their time, and how these visionaries harnessed their unique socio-cultural backgrounds to fulfill the needs of their era. Their early innovations, combining scientific discoveries with emerging cosmetic raw materials, set the stage for enduring brand success. Further, the chapter shifts to technological advances in manufacturing, highlighting the transformation from small-scale, artisanal methods to modern, large-scale industrial production. This transition, driven by scientific breakthroughs like safer synthetic dyes and long-lasting formulations, enabled these companies to stay at the industry's forefront. The narrative also explores the critical role of research and technological advancements in developing safer, more sustainable, and innovative products. As we journey through the evolution of ingredients and safety standards, we witness the industry's shift towards natural and safe ingredients, responding to growing consumer demands for environmentally friendly and health-conscious products. The chapter concludes by examining the sustainable and inclusive beauty movement, which reflects a significant shift towards more responsible and empathetic industry practices. This evolution encompasses not only greener formulations and eco-friendly packaging but also a broader representation of beauty standards, acknowledging the diversity of skin types and needs. As we close this chapter, we gain a comprehensive understanding of how these cosmetic companies have not only shaped beauty standards and marketing strategies but also adapted to the ever-evolving relationship between society and self-image, solidifying their global influence in the beauty and cosmetics world.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-97-3674-4_2

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DOI: 10.1007/978-981-97-3674-4_2

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