Global Strategy

Sushil () and Sanjay Dhir
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Sushil: Indian Institute of Technology Delhi
Sanjay Dhir: Indian Institute of Technology Delhi

Chapter Chapter 14 in Strategic Management, 2024, pp 243-260 from Springer

Abstract: Abstract In changing environments and development dynamicsDynamic, it becomes straightforward to connect with the world. National economies have been tied together. In such a connected world, businesses continuously adopt new strategies and technologiesTechnology to target customersCustomers and markets worldwide for sustainable growthSustainable growth. Any country’s borders do not confine its operationsOperations. Thus, global firms now consider the entire world as their production base and as one market. Businesses must frame adequate global strategies.

Date: 2024
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DOI: 10.1007/978-981-97-4788-7_14

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