Functional/Operations Strategies

Sushil () and Sanjay Dhir
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Sushil: Indian Institute of Technology Delhi
Sanjay Dhir: Indian Institute of Technology Delhi

Chapter Chapter 21 in Strategic Management, 2024, pp 391-409 from Springer

Abstract: Abstract This chapter delves into the intricacies of functional and operational strategiesOperational strategy, the linchpins upon which businesses build their success stories. From marketing strategiesMarketing strategies that beckon consumers to financial strategiesFinancial strategy that ensure fiscal vitality, human resource strategiesHuman resource strategy that nurture talent, and research and development strategies that fuel innovationInnovation, each functional strategyFunctional strategies is a pivotal thread in organizational triumph. These strategies shape a business's present and chart its trajectory into the future.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-97-4788-7_21

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DOI: 10.1007/978-981-97-4788-7_21

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