New Phenomena in the Digital Economy

Yuxin Yu () and Yanqing Jiang ()
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Yuxin Yu: Shanghai International Studies University
Yanqing Jiang: Shanghai International Studies University

Chapter Chapter 8 in Understanding the Digital Revolution and Its Influences, 2024, pp 137-146 from Springer

Abstract: Abstract The emergence of the digital economy has brought about a series of new phenomena that were previously unseen in traditional economies. These phenomena represent the new characteristics and development trends of the digital economy, holding significant practical significance. Among them, the most notable are the emergence of “super individuals” and “internet celebrities”, who are not only enthusiastic about live-streaming sales and lifestyle sharing but also highly active in the dissemination of information and knowledge.

Date: 2024
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DOI: 10.1007/978-981-97-4939-3_8

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