Alibaba versus JD.Com: Strategies, Business Models, and Financial Statements

Wang Hong and Dominique Turpin
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Wang Hong: China Europe International Business School
Dominique Turpin: China Europe International Business School

A chapter in China-Focused Cases, 2025, pp 151-163 from Springer

Abstract: Abstract After more than ten years of development, two giants—Alibaba, the world’s largest online marketplace operator, and JD.com (JD), China’s largest online direct sales operator—towered over China’s e-commerce industry.

Date: 2025
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DOI: 10.1007/978-981-97-8580-3_10

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