KFC China: Building Competitive Advantages Through Digitalization

Wang Hong and Dominique Turpin
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Wang Hong: China Europe International Business School
Dominique Turpin: China Europe International Business School

A chapter in China-Focused Cases, 2025, pp 179-198 from Springer

Abstract: Abstract KFC was the first Western fast-food chain in China, entering in 1987 with its first restaurant in Beijing. Since then, KFC had seen remarkable success in the country and the Chinese market had grown to become one of the most important for Yum! Brands.

Date: 2025
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DOI: 10.1007/978-981-97-8580-3_12

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