Understanding the Relationships Between Destination Image and Tourist Loyalty (Ba Vi National Park, Vietnam)

An Thinh Nguyen () and Nho Dat Tran
Additional contact information
An Thinh Nguyen: Vietnam National University
Nho Dat Tran: Ministry of Agriculture and Rural Development

A chapter in Contemporary Economic Issues in Asian Countries: Proceeding of CEIAC 2022, Volume 2, 2023, pp 183-197 from Springer

Abstract: Abstract Over the past decades, tourism has become an important sector that impacts the development of the economy in an increasing number of countries. Tourism destinations now operate in increasingly competitive markets, forcing destination managers to seek innovative strategies and sustainable competitive advantage, including cultivating loyalty. This paper focuses on core elements of the destination images and how they affect tourist’s loyalty. Five factors are discussed: the attractiveness of the destination, its accessibility, its affordability, the infrastructure, and the emotional image. A sample of 237 tourists at Ba Vi National Park was analyzed by Cronbach’s alpha tests, exploratory factor analysis (EFA), and confirmatory factor analysis (CFA). These results indicate that the affective image is the most influential factor on loyalty. It explains 93% of the variation; accessibility affects 11%; and attraction and infrastructure have no significant impact on loyalty.

Keywords: Destination image; Cognitive image; Affective image; Loyalty to tourists; Structural equation modeling; Ba Vi National Park (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-99-0490-7_12

Ordering information: This item can be ordered from
http://www.springer.com/9789819904907

DOI: 10.1007/978-981-99-0490-7_12

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().