Advertising and Warranties

T. V. S. Ramamohan Rao ()
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T. V. S. Ramamohan Rao: Indian Institute of Technology Kanpur

Chapter Chapter 6 in Managerial Discretion in Imperfect Markets, 2023, pp 99-107 from Springer

Abstract: Abstract Very often the emergence of new products, embodying new technologies and creating new ways of catering to consumer needs, has been a recurrent theme. The success of such products on the market depends on the knowledge of consumers regarding the value of such products to them. Firms adopt broad general strategies of advertising.

Date: 2023
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DOI: 10.1007/978-981-99-1537-8_6

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