Research on the Impact of Consumer Innovation on Purchase Intention of New Energy Vehicles—Regulated Intermediary Effect

Liu Yang (), Guangyi Xu () and Xu Jianzhong ()
Additional contact information
Liu Yang: Harbin Engineering University
Guangyi Xu: Harbin Engineering University
Xu Jianzhong: Harbin Engineering University

A chapter in Economics and Finance Readings, 2023, pp 41-59 from Springer

Abstract: Abstract In order to explore the influence mechanism of consumers’ purchase intention of new energy vehicles, based on planned behavior theory, technology acceptance model and innovation diffusion theory, a research framework including consumers’ innovation, perceived product innovation, social impact and individual cognitive response is constructed from the perspective of consumers, and data are collected through questionnaires, The empirical research is carried out by using Mplus and SPSS software. The results show that consumer innovation has a direct positive impact on consumer purchase intention, and perceived product innovation plays an intermediary role between consumer innovation and purchase intention; Consumer innovation is positively regulated by social influence in the process of influencing perceived product innovation; And individual cognitive response plays a positive regulatory role between perceived product innovation and purchase intention. Finally, it provides suggestions for new energy vehicle enterprises to promote consumers’ purchase intention.

Keywords: Consumer innovation; Perceived product innovation; Social impact; Individual cognitive response; Innovation diffusion theory (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-99-1979-6_4

Ordering information: This item can be ordered from
http://www.springer.com/9789819919796

DOI: 10.1007/978-981-99-1979-6_4

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().