Redefining Quality

Xiaobo Wu (), Jian Du () and Sihan Li ()
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Xiaobo Wu: Zhejiang University
Jian Du: Zhejiang University
Sihan Li: Zhejiang University

Chapter 4 in Non-Linear Growth, 2023, pp 73-103 from Springer

Abstract: Abstract Chapter 4 mainly answers the question: What prompted Geely, once denounced as being “low quality,” to establish a customer-driven competitive quality management system from scratch, and gradually achieve the goals of “acceptable quality,” “excellent quality,” and “leading quality,” respectively? We found that the top-down quality awareness of management, the bottom-up initiative of all of the employees, and the quality interest community formed with external partners were the fundamental drivers for Geely’s quality change.

Date: 2023
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DOI: 10.1007/978-981-99-5273-1_4

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