Affect and Capital: Discourse, General Intellect, and Affective Capitalism

Hangwoo Lee ()
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Hangwoo Lee: Chungbuk National University

Chapter Chapter 2 in Affective Capitalism, 2023, pp 11-34 from Springer

Abstract: Abstract This chapter examines the “turn to affect” in critical cultural studies and economic analyses of contemporary capitalism. Affect, the bodily power to increase or decrease the capacity to act, retains the potential of autonomy and creativity of bodily thinking untraceable to language and discourse. It provides a perspective to overcome the theoretical limitations of social constructivism, which has long been the dominant paradigm in cultural studies since the linguistic turn. In addition, affect is a concept that shows the core source of capital accumulation in the recent economy, which the role of knowledge and cognitive labor cannot fully explain. Hence, it raises the need for the analysis of contemporary capitalism to move beyond the horizon of cognitive capitalism. By integrating cultural studies and economic analysis of affect, this chapter argues that today's cultural turn to affect can be comprehensively addressed within the conceptual framework of affective capitalism.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-99-8174-8_2

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DOI: 10.1007/978-981-99-8174-8_2

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