The Effect of Night-Time Economy on Travelers’ Satisfaction: A Case Study of Hanoi’s Old Quarter

Bui Thi Thu Loan (), Dang Chung Anh, Do Thi Minh Anh, Dong Thi Hong Nhung, Do Thi Minh Phuong and Nguyen Thi Tinh
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Bui Thi Thu Loan: Hanoi University of Industry
Dang Chung Anh: Hanoi University of Industry
Do Thi Minh Anh: Hanoi University of Industry
Dong Thi Hong Nhung: Hanoi University of Industry
Do Thi Minh Phuong: Hanoi University of Industry
Nguyen Thi Tinh: Hanoi University of Industry

A chapter in Proceedings of the 4th International Conference on Research in Management and Technovation, 2024, pp 277-288 from Springer

Abstract: Abstract The night-time economy has become a trend in many countries that focus on exploiting their strengths in the tourism industry. This model is considered one of the drivers of economic growth because it helps improve the quality of tourism products and therefore increases tourist satisfaction. However, the night-time economy in Vietnam has not yet received much attention and investment for development. A study using the structural equation modeling (SEM) regression analysis method based on data from 412 surveys of tourists visiting the Old Quarter in Hanoi provided evidence of the positive influence of product–service factors, price, local specificity, and culture-human on the quality of the destination. Furthermore, the study's findings also confirmed the role of the night-time economy as a new factor affecting the quality of the destination and thus increasing tourist satisfaction. These findings provide the basis for proposing some implications and solutions for developing tourism in particular and the Vietnamese economy in general.

Keywords: Night-time economy; Satisfaction; Old Quarter Hanoi; Destination quality (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-99-8472-5_26

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DOI: 10.1007/978-981-99-8472-5_26

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