The Comfort Shoe Market and Changes in Consumer Awareness

Sayako Miura
Additional contact information
Sayako Miura: Showa Women’s University

Chapter Chapter 7 in Successful Social Activism and Unintended Market Emergence, 2024, pp 89-96 from Springer

Abstract: Abstract This chapter examines how JIF’s activities targeting shoe retailers that caused the spread of shoe fitters changed the awareness of foot health in Japan and gave rise to the comfort shoe market. The emergence of the comfort shoe market was an intended and indirect consequence of JIF’s activities. The chapter also reveals that despite the consequence, some foot health issues remained unresolved. Challenges within the shoe fitter system surfaced, revealing consumer needs that were not adequately addressed. This sets the stage for the unintended market dynamics discussed in Chaps. 8 – 10 .

Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-99-9291-1_7

Ordering information: This item can be ordered from
http://www.springer.com/9789819992911

DOI: 10.1007/978-981-99-9291-1_7

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().