The ROI of Helping

Ron Itelman

Chapter Chapter 11 in The Language of Innovation, 2025, pp 197-209 from Springer

Abstract: Abstract In 1997, a PhD dropout named Greg Linden joined Amazon with a dream: to help people discover knowledge. Inspired by Firefly, a popular movie recommendation system of the early web era, Linden envisioned creating something similar for books – a system that could help readers find their next great literary adventure.

Date: 2025
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DOI: 10.1007/979-8-8688-1140-1_11

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