Business Relationship Management and Marketing

Edited by Michael Kleinaltenkamp (), Wulff Plinke () and Ingmar Geiger ()

in Springer Texts in Business and Economics from Springer

Date: 2015
Edition: 2015
ISBN: 978-3-662-43856-5
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Chapters in this book:

Ch 1 Phenomenon and Challenge to Management

Michael Kleinaltenkamp, Wulff Plinke and Albrecht Söllner

Ch 2 Theoretical Perspectives of Business Relationships: Explanation and Configuration

Michael Kleinaltenkamp, Wulff Plinke and Albrecht Söllner

Ch 3 Repeat Purchasing in Business Relationships

Frank Jacob

Ch 4 Customer Value and Customer Selection

Michael Kleinaltenkamp

Ch 5 Strategies of Business Relationship Management

Ingmar Geiger

Ch 6 Business Relationship Management and Marketing in a European-Chinese Context

Alexander Tirpitz and Miaomiao Zhu

Ch 7 Instruments of Business Relationship Management

Ingmar Geiger and Michael Kleinaltenkamp

Ch 8 Internal Implementation of Business Relationship Management

Ingmar Geiger and Michael Kleinaltenkamp

Ch 9 Customer Relationship Management

Martin Gersch

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sptbec:978-3-662-43856-5

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DOI: 10.1007/978-3-662-43856-5

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