Advertising and Welfare

Victor J. Tremblay and Carol Horton Tremblay
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Victor J. Tremblay: Oregon State University
Carol Horton Tremblay: Oregon State University

Chapter Chapter 16 in New Perspectives on Industrial Organization, 2012, pp 467-484 from Springer

Abstract: Abstract In the previous chapter, we saw that approximately 2% of GDP is spent on advertising each year. For most of us, it is impossible to escape advertising, as it is found on television and radio, in movie theaters, and on the Internet. Advertising spending is especially prominent in consumer goods industries. The advertising-to-sales ratio exceeds 10% in many consumer goods industries, including liquor, perfume, and cosmetics, but is less than 1% in most producer goods industries, such as cement and industrial materials.

Keywords: Consumer Surplus; Negative Externality; Positive Externality; Federal Trade Commission; Total Surplus (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-1-4614-3241-8_16

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DOI: 10.1007/978-1-4614-3241-8_16

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