Design of Business Models

Bernd W. Wirtz
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Bernd W. Wirtz: German University of Administrative Sciences

Chapter 12 in Business Model Management, 2020, pp 189-206 from Springer

Abstract: Abstract The design of business models has a substantial effect on the development and success of a company (Zott and Amit 2010). In this context, different management processes can be identified in literature, and two fundamental tendencies of design can be distinguished. On the one hand, the design of business models is observed in the context of a specific formation of a company focusing on the planning process in particular. On the other hand, the (re-)design of an existing business model is examined in the context of an existing company. The (re-)design of existing business models is explained in detail in Chap. 6 (Adjustment and Modification of Business Models). Therefore, this section focuses on the design of new business models.

Date: 2020
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DOI: 10.1007/978-3-030-48017-2_12

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