E-business Model

Bernd W. Wirtz
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Bernd W. Wirtz: German University of Administrative Sciences

Chapter 18 in Business Model Management, 2020, pp 251-265 from Springer

Abstract: Abstract In 1998, Lawrence Eduard Page and Sergej Michailowisch Brin founded the corporation Google while attending Stanford University. Initially, they participated in a research project about data mining and developed a search engine called BackRub, the precursor of the search engine Google. At this time, BackRub was the only search engine that was capable of analyzing cross-references of a website.

Date: 2020
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DOI: 10.1007/978-3-030-48017-2_18

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