Digital Marketing and Electronic Commerce

Bernd W. Wirtz
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Bernd W. Wirtz: German University of Administrative Sciences Speyer

Chapter 14 in Digital Business and Electronic Commerce, 2021, pp 495-579 from Springer

Abstract: Abstract By working through this chapter, you will be able to:

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-3-030-63482-7_14

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DOI: 10.1007/978-3-030-63482-7_14

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