Google/Alphabet Case Study

Bernd W. Wirtz
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Bernd W. Wirtz: German University of Administrative Sciences Speyer

Chapter 17 in Digital Business and Electronic Commerce, 2021, pp 649-680 from Springer

Abstract: Abstract After having established a fundamental understanding of digital business, this chapter deals with applying digital business management within digital business markets, discussing the case of Google as an outstanding digital business company.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-3-030-63482-7_17

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DOI: 10.1007/978-3-030-63482-7_17

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