Selected Digital Case Studies

Bernd W. Wirtz
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Bernd W. Wirtz: German University of Administrative Sciences Speyer

Chapter 18 in Digital Business and Electronic Commerce, 2021, pp 681-715 from Springer

Abstract: Abstract Against the background of the conceptual and theoretical content presented in the previous chapters, the following chapter deals with practical examples of companies in the field of digital business. The content of the previous chapters is transferred to real-world context, and the development and actions of the companies are respectively explained. This also enables to draw conclusions for other companies and derive explanatory approaches. The chapter is divided into two sections. Section 18.1 provides examples of companies that have emerged in the digital context and shall serve as cases of the four different C-models described in Chapter 10 . Section 18.2 provides examples of companies that follow a trade-based commercial business model that is based on digital channels. Such companies can be assigned to the field of e-commerce and can serve as a kind of digital archetype examples for the content presented in the previous chapters.

Date: 2021
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DOI: 10.1007/978-3-030-63482-7_18

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