Attracting Customers

Robert S. Fleming and Michelle Kowalsky
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Robert S. Fleming: Rowan University
Michelle Kowalsky: Delaware County Community College

Chapter 41 in Realizing Organizational Effectiveness, 2024, pp 137-139 from Springer

Abstract: Abstract Customers are the life blood of any organization in that they contribute to its ongoing success, survival, and growth, as well as the attainment of the goals, mission, and vision that an organization purposes and proactively seeks to achieve. While it would naturally seem that the first step in a successful equation of working with customers would be the actual attraction of customers that is not the case. As was the case in the successful recruitment and retention of employees, there similarly are prerequisite activities that come before the activities related to attracting new customers. In the case of employee recruitment these activities involved the necessary job analysis and design activities that resulted in the drafting of job descriptions and job specifications which played a vital role in the recruitment, selection, and onboarding of new employees.

Date: 2024
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DOI: 10.1007/978-3-031-80516-5_41

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