Demand Forecasting

Dmitry Ivanov (), Alexander Tsipoulanidis () and Jörn Schönberger ()
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Dmitry Ivanov: Berlin School of Economics and Law
Alexander Tsipoulanidis: Berlin School of Economics and Law
Jörn Schönberger: Technical University of Dresden

Chapter 11 in Global Supply Chain and Operations Management, 2025, pp 351-373 from Springer

Abstract: Abstract Good forecasting is vital for all business planning. If estimates are too high, a company overproduces goods that cannot be sold. This is unnecessary production and increases costs for resources such as raw materials, workforce, or storage space. On the other hand, underproduction can result in shortages, lost business opportunities, and a potential loss of customers who cannot be served.

Date: 2025
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DOI: 10.1007/978-3-031-95859-5_11

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