Operations and Supply Chain Strategy

Dmitry Ivanov (), Alexander Tsipoulanidis () and Jörn Schönberger ()
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Dmitry Ivanov: Berlin School of Economics and Law
Alexander Tsipoulanidis: Berlin School of Economics and Law
Jörn Schönberger: Technical University of Dresden

Chapter 4 in Global Supply Chain and Operations Management, 2025, pp 97-134 from Springer

Abstract: Abstract Zara is a global fashion retailer which sells its goods around the world. The retailer’s international footprint proves that national borders are no hindrance to a shared fashion culture. Founded in 1975, the Spanish retailer Zara has stores strategically located in leading cities across the continents ( https://www.inditex.com/brands/zara ), launches over 10,000 new designs each year, and is recognized as one of the world’s principal fashion retailers. It belongs to the INDITEX Group, which also holds common brand names like Pull&Bear, Bershka, and Stradivarius.

Date: 2025
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DOI: 10.1007/978-3-031-95859-5_4

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