Overview of Electronic Commerce

Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang and Deborrah C. Turban
Additional contact information
Efraim Turban: University of Hawaii
David King: JDA Software
Jae Kyu Lee: Korea Advanced Institute of Science and Technology (KAIST)
Ting-Peng Liang: National Chengchi University
Deborrah C. Turban: Turban Company Inc.

Chapter 1 in Electronic Commerce, 2015, pp 3-49 from Springer

Abstract: Abstract Starbucks is the world’s largest coffee house chain, with about 20,800 stores in 63 countries (see Loeb 2013). Many people view Starbucks as a traditional store where customers drop in, enter an order, pay cash or by credit card for coffee or other products, consume their choices in the store, and go on about their business. The last thing many people think about is the utilization of computers in this business. The opposite is actually true. Starbucks is turning itself into a digital and social company (Van Grove 2012).

Keywords: Business Process; Business Model; Virtual World; Social Enterprise; Electronic Commerce (search for similar items in EconPapers)
Date: 2015
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DOI: 10.1007/978-3-319-10091-3_1

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