EC Strategy, Globalization, and SMEs

Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang and Deborrah C. Turban
Additional contact information
Efraim Turban: University of Hawaii
David King: JDA Software
Jae Kyu Lee: Korea Advanced Institute of Science and Technology (KAIST)
Ting-Peng Liang: National Chengchi University
Deborrah C. Turban: Turban Company Inc.

Chapter 13 in Electronic Commerce, 2015, pp 597-644 from Springer

Abstract: Abstract Procter & Gamble Company (P&G) is the world’s largest multinational company of consumer goods. With over 121,000 employees and over $84 billion in sales (in 2014), the company is considered one of the world’s best. Its products include some of the most well-known brands such as Tide, Crest, Pampers, Old Spice, Gillette, and Charmin. The company is known as a global innovator, introducing revolutionary products and excelling in marketing communication.

Keywords: Social Medium; Machine Translation; Sentiment Analysis; Business Process Management; Balance Scorecard (search for similar items in EconPapers)
Date: 2015
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DOI: 10.1007/978-3-319-10091-3_13

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