Mobile Commerce and Ubiquitous Computing

Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang and Deborrah C. Turban
Additional contact information
Efraim Turban: University of Hawaii
David King: JDA Software
Jae Kyu Lee: Korea Advanced Institute of Science and Technology (KAIST)
Ting-Peng Liang: National Chengchi University
Deborrah C. Turban: Turban Company Inc.

Chapter 6 in Electronic Commerce, 2015, pp 257-308 from Springer

Abstract: Abstract The car rental industry is very competitive, and Hertz Corporation ( hertz.com ), the world’s largest car rental company, competes against hundreds of companies in approximately 10,400 locations in 150 countries. The strong competition negatively impacted profits. For Hertz Global Holdings, Inc. business profile and statistics, see hoovers.com/company-information/cs/company-profile.Hertz_Global_Holdings_Inc.7b9c49d62787624c.html . Hertz needs to constantly maintaining a mobile presence. Customers can easily connect with the company through its mobile site. The Hertz mobile app is available for iPhone, iPad, Android, and Windows phone.

Keywords: Global Position System; Mobile Device; Smart Grid; Short Message Service; Ubiquitous Computing (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations: View citations in EconPapers (2)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-3-319-10091-3_6

Ordering information: This item can be ordered from
http://www.springer.com/9783319100913

DOI: 10.1007/978-3-319-10091-3_6

Access Statistics for this chapter

More chapters in Springer Texts in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().