E-Commerce: Mechanisms, Platforms, and Tools

Efraim Turban, Judy Whiteside, David King and Jon Outland
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Efraim Turban: University of Hawaii
Judy Whiteside: Lang Associates
David King: Dataffiti, LLC
Jon Outland: Herzing University

Chapter 2 in Introduction to Electronic Commerce and Social Commerce, 2017, pp 35-64 from Springer

Abstract: Abstract Upon completion of this chapter, you will be able to: 1. Describe the major electronic commerce (EC) activities and processes and the mechanisms that support them. 2. Define e-marketplaces and list their components. 3. List the major types of e-marketplaces and describe their features. 4. Describe electronic catalogs, search engines, and shopping carts. 5. Describe the major types of auctions and list their characteristics. 6. Discuss the benefits and limitations of e-auctions. 7. Describe bartering and negotiating online. 8. Describe virtual communities. 9. Describe social networks as EC mechanisms. 10. Describe the emerging technologies of augmented reality and crowdsourcing. 11. Describe Web 3.0 and define Web 4.0 and Web 5.0.

Date: 2017
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DOI: 10.1007/978-3-319-50091-1_2

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