Business-to-Business E-Commerce

Efraim Turban, Judy Whiteside, David King and Jon Outland
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Efraim Turban: University of Hawaii
Judy Whiteside: Lang Associates
David King: Dataffiti, LLC
Jon Outland: Herzing University

Chapter 4 in Introduction to Electronic Commerce and Social Commerce, 2017, pp 101-135 from Springer

Abstract: Abstract Upon completion of this chapter, you will be able to: 1. Describe the B2B field. 2. Describe the major types of B2B models. 3. Discuss the models and characteristics of the sell-side marketplace, including auctions. 4. Describe sell-side intermediaries. 5. Describe the characteristics of the buy-side marketplace and e-procurement. 6. Explain how reverse auctions work in B2B. 7. Describe B2B aggregation and group-purchasing models. 8. Define exchanges and describe their major types. 9. Describe third-party exchanges. 10. Describe how B2B can benefit from social networking and Web 2.0. 11. Describe collaborative commerce.

Date: 2017
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DOI: 10.1007/978-3-319-50091-1_4

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