Social Commerce: Foundations, Social Marketing, and Advertising

Efraim Turban, Judy Whiteside, David King and Jon Outland
Additional contact information
Efraim Turban: University of Hawaii
Judy Whiteside: Lang Associates
David King: Dataffiti, LLC
Jon Outland: Herzing University

Chapter 7 in Introduction to Electronic Commerce and Social Commerce, 2017, pp 201-233 from Springer

Abstract: Abstract Upon completion of this chapter, you will be able to: 1. Define social commerce and describe its roots and evolution. 2. Describe the scope, drivers, and content of the social commerce field. 3. Summarize the benefits and limitations of social commerce. 4. Describe the major models of social shopping. 5. Explain how advertising and promotions are conducted in social networking environments. 6. Describe how social networking can facilitate customer service, customer support, and CRM.

Date: 2017
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DOI: 10.1007/978-3-319-50091-1_7

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