Airline Strategy: From Network Management to Business Models

Thomas Bieger () and Andreas Wittmer ()
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Thomas Bieger: University of St. Gallen
Andreas Wittmer: University of St. Gallen

Chapter Chapter 5 in Aviation Systems, 2011, pp 77-102 from Springer

Abstract: Abstract The only protectable strategic resources of an airline are the brand, the customer basis and the position at a hub. The core of Airline operations is networks and therefore network management. Different strategies rely on a different extent of network effects. The use of network effects also differentiates business models. Different types of planes lead to different concepts of airlines.

Keywords: Business Model; Customer Relationship Management; Airline Industry; Network Carrier; Transfer Passenger (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-3-642-20080-9_5

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DOI: 10.1007/978-3-642-20080-9_5

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