Multicriteria Decision Making

H. A. Eiselt () and Carl-Louis Sandblom ()
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H. A. Eiselt: University of New Brunswick
Carl-Louis Sandblom: Dalhousie University

Chapter 10 in Operations Research, 2012, pp 333-342 from Springer

Abstract: Abstract The models and methods in this chapter all consider problems, in which the consequences of a decision are no longer one-dimensional, while, in contrast to the scenario in decision analysis, the outcomes are again deterministic. In other words, if we were to, say, change the composition of a soft drink we manufacture or change the controls on a television, we do not just deal with profit as a result of this decision, but face changing customer acceptance (and demand) for the product, different costs, changing market share, customer satisfaction, and other factors, all of which will influence short- and long-term viability of the firm. The models discussed in this chapter are similar to those in the chapter on multiobjective optimization, except that these are discrete: we face only a finite (and usually fairly small) number of choices.

Keywords: Decision Maker; Analytic Hierarchy Process; Customer Satisfaction; Multiobjective Optimization; Soft Drink (search for similar items in EconPapers)
Date: 2012
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DOI: 10.1007/978-3-642-31054-6_10

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