Service Engineering and Management

Kurt Gaubinger, Michael Rabl, Scott Swan and Thomas Werani
Additional contact information
Kurt Gaubinger: Upper Austria University of Applied Sciences
Michael Rabl: Upper Austria University of Applied Sciences
Scott Swan: The College of William & Mary
Thomas Werani: Johannes Kepler University Linz

Chapter 12 in Innovation and Product Management, 2015, pp 283-295 from Springer

Abstract: Abstract This chapter describes the importance of services and hybrid goods in maintaining a company’s competitiveness. After discussing the reasons for this increased significance the characteristics of services as well as the specifics of a service development process are enlightened in detail. Then the specifics of service marketing caused by the intangible and integrative nature of services are explained.

Keywords: Service Provider; Service Customer; Service Innovation; Service Concept; Hybrid Product (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-3-642-54376-0_12

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DOI: 10.1007/978-3-642-54376-0_12

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