Integrated Innovation and Product Management: A Process Oriented Framework

Kurt Gaubinger, Michael Rabl, Scott Swan and Thomas Werani
Additional contact information
Kurt Gaubinger: Upper Austria University of Applied Sciences
Michael Rabl: Upper Austria University of Applied Sciences
Scott Swan: The College of William & Mary
Thomas Werani: Johannes Kepler University Linz

Chapter 2 in Innovation and Product Management, 2015, pp 27-42 from Springer

Abstract: Abstract The main objective of this chapter is the presentation of a fundamental process model of an integrated innovation and product management. The conception of this model takes place on the task spectrum of product management on the one hand, and on a representative phase model of the innovation process on the other. During the course of this chapter, the evolution of innovation process models is represented and design as a relevant core process of innovation management is discussed. At the end of this chapter, a three step approach for the implementation of innovation process models is introduced.

Keywords: Innovation Process; Project Team; Innovation Management; Product Management; Market Introduction (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations: View citations in EconPapers (2)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-3-642-54376-0_2

Ordering information: This item can be ordered from
http://www.springer.com/9783642543760

DOI: 10.1007/978-3-642-54376-0_2

Access Statistics for this chapter

More chapters in Springer Texts in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().