The New Product Development

Kurt Gaubinger, Michael Rabl, Scott Swan and Thomas Werani
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Kurt Gaubinger: Upper Austria University of Applied Sciences
Michael Rabl: Upper Austria University of Applied Sciences
Scott Swan: The College of William & Mary
Thomas Werani: Johannes Kepler University Linz

Chapter 8 in Innovation and Product Management, 2015, pp 175-206 from Springer

Abstract: Abstract This chapter deals with processes in the development of new products. In practice, there is a range of established New Product Development (NPD) processes that are often divided into two groups: innovation and new product development. Innovation processes begin with the phase of idea generation and ends in the successful market introduction of the product. In contrast, new product development processes solely serve the purpose of structuring the processes of a product development activity. In this chapter different structures and implementation approaches for development processes derived from the so-called V-Model are discussed along with various tools and methods. Subsequently, simultaneous engineering and its principles are introduced. Finally, virtual and rapid prototyping as methods in today’s NPD process are explained.

Keywords: Computational Fluid Dynamics; Product Development; Augmented Reality; Quality Function Deployment; Virtual Prototype (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-3-642-54376-0_8

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DOI: 10.1007/978-3-642-54376-0_8

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