Pricing and Conditions Policy

Bernd W. Wirtz
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Bernd W. Wirtz: German University of Administrative Sciences Speyer

Chapter 22 in Multichannel Marketing, 2024, pp 473-488 from Springer

Abstract: Abstract Chapter 22 deals with the pricing and conditions policy. The basics of the pricing and conditions policy are presented. The pricing and conditions policy in vertical marketing and multichannel marketing is then examined in more detail. The chapter concludes with an explanation of pricing policy in multichannel systems.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-3-658-44675-8_22

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DOI: 10.1007/978-3-658-44675-8_22

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