Digital Ecosystem, Disintermediation, and Disruption

Bernd W. Wirtz
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Bernd W. Wirtz: German University of Administrative Sciences Speyer

Chapter 31 in Multichannel Marketing, 2024, pp 629-676 from Springer

Abstract: Abstract Chapter 31 deals with Digital Ecosystem, Disintermediation, and Disruption. A definition of digital ecosystem is followed by a description of the digital ecosystem structure. The fundamentals, opportunities, and risks of digital disintermediation are then discussed. These are explained in more detail with the help of a case study using HelloFresh as an example company. The chapter then deals with digital disruption. After presenting the forms of digital disruption, the Nine-Level Model of Digital Disruption and the value creation models in the context of digital disruption are discussed. After a presentation of the entrepreneurial strategies for digital disruption, the knowledge is illustrated using the example of Netflix as a case study.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-3-658-44675-8_31

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DOI: 10.1007/978-3-658-44675-8_31

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