Order Management

Frank Jacob ()
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Frank Jacob: ESCP Europe

A chapter in Business Project Management and Marketing, 2016, pp 1-54 from Springer

Abstract: Abstract The order and project business is characterized by individually customized solutions to problems for a customer. It is often only created a single time in just this form whereby each transaction is unique in a certain way. In this way an enormous importance is assigned to order management, thus the marketing efforts of a supplier, which are directed at the receipt and the profitable implementation of a single order or project. The following chapter follows up on this importance initially in a brief theoretical and then in a comprehensive management-oriented view. It deals with various transaction theories in the process before it looks closely at the individual activities of order management. Individually these are the analysis, planning, implementation, organization and monitoring of the transaction.

Keywords: Market Transaction; Specific Investment; Order Analysis; Order Management; Principal Agent Theory (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-3-662-48507-1_1

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DOI: 10.1007/978-3-662-48507-1_1

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